RETAIL
CASE STUDY
NATIONWIDE RETAIL BRAND SEES JUMP IN PURCHASE CONSIDERATION ON CTV
OVERVIEW
At a time when in-store shopping was severely restricted and marketers needed better ways of delivering strong audience sentiment, a nationwide retail chain turned to Origin with the goal of seeing how it could help stand out in the living room.
BRIEF
Design a native environment powered by Slingshot, capable of enhancing the brand's creative in a way that would elevate engagement and consideration, and allow the seamless addition of cooperative partner brands into the broader creative story.
SLINGSHOT EXPLAINED
Blending highly agile content animation with proprietary ad serving technology, Slingshot deploys custom created 15 second 'ad extensions' which help brands double down on their most challenging campaign objectives.
FLIGHT DATES
10/13/2021
-
10/31/2021
DISTRIBUTION
This CTV campaign was distributed nationwide across Origin's curated portfolio of CTV media partners that we work with on an exclusively direct basis.
TOTAL IMPRESSIONS SERVED
5.05m
RESULTS
independently measured by
AD RECALL
QUESTION: Do you recall seeing an ad for brand x while streaming a movie or tv show on your smart TV or streaming stick recently?
14.7%
lift in brand recall versus the same ad running without the creative enhancement
CONSIDERATION
QUESTION: How likely are you to consider purchasing brand x over its competitors next time you shop for those products?
119%
lift in purchase consideration versus the same ad running without the creative enhancement
About Origin
Origin is a multi-award winning provider of creative solutions and services for media buyers, creative teams and brands who want to transform conventional CTV ad creatives into powerful, personal and provocative advertising experiences.
With unparalleled creative capabilities and proprietary ad serving technology, Origin’s unique suite of dynamic ad overlays and native CTV ad extensions allows advertisers to engage distracted audiences and achieve the results they need.