It was a pleasure to have Origin's CEO and co-founder, Fred Godfrey, share the stage last week with so many truly visionary thought leaders at the fabled Beet Retreat in Puerto Rico.
Up for discussion on this panel which included representatives of GSTV, Mediahub Worldwide and the OAAA, was a topic that's extremely close to our heart - the potential that digital out-of-home (DOOH) presents for brands who are willing to think outside the metaphorical box.
While 'Chatham House Rules' mean we cannot share the nitty-gritty of our 30 minute discussion, we can share that change is coming for brands who are looking for new and powerful ways to forge a meaningful connection with consumers and are willing to defy tradition. But as we learnt on that stage, this change can't happen because one of want it. It will be able to happen because every chess piece in the equation is on the same page - and it appears as if we are.
The purpose of these 3 day retreats is to bring together in a single room all the people who can truly affect positive change in an otherwise saturated, confusing and sometimes stagnant industry - and there is no doubt in our minds that change is coming.
We'd like to thank Beet TV again for allowing Origin to be part of this event. We made new friends, connected with old friends and most importantly - we listened.
If even 1% of what was discussed behind this closed door event find its way to the real world, then our agency, brand and platform partners have a lot to look forward to.
Origin is an award-winning creative technology company whose zero code TV advertising solutions have reshaped the way brands captivate and engage consumers inside and outside the home.
Fusing pioneering CTV ad formats with proprietary technology and direct media partnerships that span the streaming ecosystem, Origin's solutions are embraced by brands, agencies and platforms who are seeking to forge a more effective connection with their audience.
Founded by media veterans Fred Godfrey and Stephen Strong, Origin is driven by a relentless belief that the time has come to challenge tradition and enrage the status quo. Learn more at www.originmedia.tv.