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Imagine
Elevating attention
Improving brand safety
Having viewers in the funnel before your ad starts
Transforming one ad into countless targeted stories
Applying personally relevant sentiment to your message
Resolving ad fatigue
Guaranteeing contextual relevance on any show
Testing limitless CTAs
Redefining performance
CTV's challenge
Evolving consumer behavior coupled with a need for outcomes beyond awareness makes finding the right spots and an attentive audience an existential challenge
Your solution
Slingshot stitches and serves immersive and engaging 15 second Native CTV video content directly adjacent to your creatives, inside standard CTV ad breaks
Why?
The role that a Slingshot experience plays in elevating your ad creatives is unique yet extremely simple
How Slingshot looks to a viewer
PREVIOUS
AD/CONTENT
15 SECOND ORIGIN SLINGSHOT CONTENT
YOUR AD
NEXT AD/CONTENT
Three Tiers
Accommodating all objectives and budgets, marketers have three options when it comes to amplifying their ad creatives on Connected TV.
Benefits beyond attention
Address aspects of your CTV campaigns that until now were previously out of reach.
Brand safety
Running ads through Slingshot makes it impossible for a brand to be compromised by 'hard ad breaks' or undesirable content.
Separation
Slingshot makes it impossible for a brand to have their ad directly preceded by a competitor's ad.
Relevance
Align ads against one of thousands of pieces of vertical specific 15s native content, regardless of the show being watched.
Device quality
Origin's Device Quality Index (DQI) prioritizes and targets Slingshot impressions to run on devices with active audiences.
Performance
The very nature of Slingshot means that advertisers will be running their ads in front of a more engaged audience.
Adjacency
Slingshot allows buyers to bypass the approval process associated with content adjacency.
Activation
Whether you want to amplify an upcoming campaign or turbo charge a current campaign, Slingshot works on your terms.
Zero tech
Slingshot requires no SDK or custom technical integration beyond how you serve your ads today.
Distribution
Enhance inventory you already transact on or connect to premium inventory via Origin's Native CTV SSP.
Managed or self-serve
Leverage Slingshot for an upcoming campaign or enhance an existing campaign you're already running.
SLINGSHOT ONLY
Rate
$1.45 - $2.55 CPM
(request rate card)
Included in rate
Slingshot asset + ad stitching
Launch options
SELF SERVE
VAST tag via Origin APIs
ORIGIN MANAGED
Manually provided VAST tags
FULL SERVICE
Rate
Biddable CPM
or
Fixed CPM if Origin managed
Included in rate
Slingshot asset + ad stitching
Media buy
1p + 3p targeting*
Pixel tracking & measurement*
Independent brand study*
TVision attention tracking*
*Not available for all tiers
Launch options
SELF SERVE
Programmatic Deal ID either:
Through a direct supply path provided via oRTB endpoint (v2.5) or BidSwitch
Via SSP Using Unruly or Pubmatic
ORIGIN MANAGED
Insertion Order (IO)
ACTIVATION
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