ELEVATE YOUR ADS

INSTANTLY

Origin INSTANT Slingshot dynamically stitches and serves highly engaging, contextually relevant 15 second native content directly ahead of brand ads, within regular commercial breaks on CTV.

 
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CREATIVE SCIENCE

Leveraging insights gained through neuroscience, these short native assets create engaging and immersive experiences that focus on elevating cognitive load, emotion, arousal and visual stimulus.

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THREE KEY OBJECTIVES

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1. ENGAGE

Draw the viewer's attention back to the TV.

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2. IMMERSE

Get people mentally engaged in a specific topic.

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3. PRIME

Lead the viewer into an ad primed for its message.

MEASURABLE OUTCOMES

Studies show that ads running with Slingshot see a dramatic improvement in the KPI's that matter most.

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ATTENTION

UP BY

88%

measured by TVision

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WISH TO 'FIND OUT MORE'

UP BY

56%

measured by LoopMe

CONTENT LIBRARY

With over 1,000 native assets built and ready to use, there is a contextually relevant native content series for any industry vertical.

AUTO | BEAUTY | CAREERS | EDUCATION | ENTERTAINMENT | FOOD & DRINK | FINANCE | HEALTH | HOME & FAMILY | POLITICS | SPORTS | TECHNOLOGY | TRAVEL | SEASONAL | COVID-19

ACTIVATION

Whether you're looking to elevate an upcoming campaign or enhance an existing campaign, Origin INSTANT Slingshot can be used on terms that work for you.

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FULLY MANAGED
OR SELF-SERVE

Leverage INSTANT on a full service basis for an upcoming campaign or enhance an existing campaign you're already running.

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NO SPECIAL TECH

Requires no SDK or custom technical integrations beyond how you serve ads on TV today.

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DISTRIBUTION DONE YOUR WAY

Enhance inventory you already transact through today, or run your ads across Origin's portfolio of approved partners.