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WATCH: CTV Advertising Q&A - July 2022

In case you missed it, here is the full recording of our most recent CTV Advertising Open Day Q&A discussion which was held on Thursday 21st July '22.

It was a typically honest and candid discussion, during which we covered several facets of CTV advertising, including:

  • Measurement - and the difference between delivery and success.

  • The curse of 'Dead Air' and how to solve it.

  • Impression quality - beyond simply phantom viewing.

  • The importance of securing 'mainstream' impressions (eg Hulu) vs niche content.

  • Misleading headlines in the trades.

  • And much more...

If you've attended one of our CTV advertising Q&A's in the past, you'll know that these discussions are not sales events. They exist because we believe that the industry can (and should) do better by our advertisers.

So without any further ado, here is the full recording. We hope you enjoy watching it asm much as we enjoyed recording it.

If you have any questions, you are welcome to send them our way -



Origin is a creative technology company whose pioneering Native CTV advertising solutions are reshaping the way we engage and activate consumers on the largest screen in the home.

Fusing dynamic content animation with proprietary ad serving technology, Origin's Native CTV ad formats elevate attention, recall, consideration and outcomes for brands who want to amplify their presence on Connected TV.

Origin was founded by media veterans Fred Godfrey and Stephen Strong whose careers have been shaped by their relentless commitment to enraging the status quo. Learn more at


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