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Streaming TV Acronyms Made Simple

Digital advertising is a complicated place, even for industry veterans. Because of this, it is often easy for two parties to be having one conversation that potentially has two meanings - especially as Connected TV advertising continues to have a larger and more pronounced spotlight cast over it.

To help us navigate it more easily (and ensure we're always on the same page when talking with colleagues, clients and vendors), we decided to put together this extremely simple guide to the 9 most common streaming TV acronyms.

We hope you find it helpful! If you have any questions of want to talk about CTV advertising, drop us a line -


Origin is a creative technology company whose pioneering advertising solutions have reshaped the way advertisers engage and activate consumers on Connected TV.

Fusing first to market ad formats with proprietary technology and direct distribution deals that span the streaming ecosystem, Origin is engaged by brands, agencies and platforms who are seeking to simplify and amplify their Connected TV strategies.

Origin was founded by media veterans Fred Godfrey and Stephen Strong whose careers have been shaped by their relentless commitment to enraging the status quo. Learn more at


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