While it's true that the intelligent and appropriate use of 1st and 3rd party data helps put the right ads in the right home, is it enough to mean that sending an auto ad to an auto intender means that the ad is 'personal'?
No.
Why is that?
Because there is a dramatic difference between your ad being 'relevant' and your ad being 'personal'.
For a brand's CTV ad creative to be personal, the creative itself needs to speak to them in a way that represents who they are. For example:
There's a difference between a household with a $50k HHI and one with a $500k HHI.
There's a difference between someone who has a garden in Florida and someone who has a garden in Utah.
There's a difference between a family with kids and a family without kids.
However, the challenge you face is that work that goes into creating these visually beautiful assets is a long and often expensive process. As a result of that, the guidance that most brands will give their creative agency is to produce a 'generic' creative that be watched by anyone who sees it.
So what's the solution?
Recognized by The IAB as one of only a small handful of effective and innovative CTV ad formats, Origin produces short, :15s native 'ad extensions' that we stitch to your generic spot. But it doesn't stop there - we don't just produce one creative; we create a unique creative for every different type of audience you need to target and deliver to them.
This solution is called Origin Slingshot and when combined with the smart use of data and targeting, it's your definitive answer to delivering a truly personal message to your viewers.
If you would like to talk to one of our team about creating a truly personalized CTV advertising campaign, let us know - solutions@originmedia.tv
ABOUT ORIGIN
Origin is a pioneering media and technology company whose first to market advertising solutions are reshaping the way brands engage and activate consumers on Connected TV.
The architects of ‘Native CTV’, Origin fuses in-house video production with proprietary ad serving technology to create highly engaging native content that is engineered to capture the attention of a room during an ad break and enhance the connection a viewer feels towards a particular brand.
Comments