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  • Writer's pictureOrigin

Generating Engagement on Connected TV

When it comes to Connected Television advertising, one of the most important challenges an advertiser is faced with is 'how do I engage the viewer'?

At Origin, we believe that the answer to this isn't making someone pick a remote - it's stimulating them mentally and emotionally. In fact, our approach is so effective that an independent brand study by FourSquare showed a 41% behavioral life when they use Origin vs running the ad on its own.

Learn more here:



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