Please join us next week when two members of our fabulous team will take us all on short tour through the world of creative technology and how our travel & tourism clients are using next-generation dynamic creative production (DCP) to deliver more compelling and more engaging Connected TV (CTV) advertising campaigns. We'll be discussing how the concept & strategy behind data-fed CTV marketing creatives differ from traditional creatives, and demonstrating the unique opportunities they surface for CTV advertising brands who embrace this more agile and dynamic creative production technique. No pre-recorded clips. No slide deck. Just an uncensored look at how our team utilizes the creative power of dynamic creative production and how easy it is for progressive CTV media buyers to leverage. Among other things, during this fully interactive event we'll be highlighting:
How to inject real-time data into ad creatives
QR code best practices from a targeting and purpose-driven perspective.
How best to approach the topic of ‘interactive’ advertising on CTV.
Sound fun? Then join us! CLICK HERE TO REGISTER.
Origin is an award-winning creative technology company whose zero code TV advertising solutions have reshaped the way marketers captivate and communicate with consumers inside and outside the home.
Fusing pioneering CTV ad formats with proprietary technology and direct media partnerships that span the streaming ecosystem, Origin's products are embraced by brands, agencies and platforms who are looking to deliver a truly personal storytelling experience to their audience.
Founded by media veterans Fred Godfrey and Stephen Strong, Origin is driven by a relentless belief that the time has come to challenge tradition and enrage the status quo. Learn more at www.originmedia.tv.