CTV Advertising Blog | Origin

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CTV ADVERTISING BLOG

News | Thought Leadership | Product Highlights

Sep 19, 20244 min read

Immersive CTV Advertising and how the right strategy goes far beyond personalization

Sep 11, 20244 min read

5 reasons why brands should NOT stop advertising during election season: Lessons from Lean Thinking

Sep 9, 20243 min read

Global CPG brand cleans house with 185.2% lift in attention to their CTV ads, driven by Origin Slingshot.

Sep 6, 20241 min read

Origin to speak on upcoming OTT.X CTV panel - register today.

Aug 26, 20243 min read

Nevada’s Election Game-Changer: Origin Slingshot Creative Technology Set to Revolutionize Campaigns

Aug 23, 20244 min read

Connecting with Arizona’s Hispanic Voters Through CTV: A Purpose-Driven Strategy Backed by Data

Aug 23, 20244 min read

Is CTV the Blueprint for a Cookieless future?

Aug 22, 20243 min read

How CTV Leverages Georgia's Diversity to Supercharge Your Campaign

Aug 22, 20243 min read

How CTV Can Hyperfocus Your Campaign to Address Nevada's Hispanic Voters and Hotel Workers

Aug 21, 20243 min read

How CTV Can Turn Arizona into Your Campaign’s Secret Weapon

Aug 21, 20244 min read

Win Big, Spend Smart: How CTV Can Revolutionize Your Political Campaign

Aug 14, 20245 min read

CTV dominates in a cookieless era: why Third Party cookies are obsolete.

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