CTV Insider Advertising Blog | Origin

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CTV INSIDER - THE

CTV ADVERTISING BLOG

News | Thought Leadership | Product Highlights

Jan 13, 20253 min read

Understanding Connected TV (CTV) Advertising: The Future of TV Marketing

Jan 8, 20252 min read

The Value of Mixed Media Model Advertising Strategies: The Role of Connected TV

Jan 7, 20252 min read

Enhancing Standard CTV Ads with Dynamic Ad Overlays: A Key to Boosting Performance

Jan 2, 20252 min read

Origin sees staggering 67% increase in revenue year over year from managed service CTV business.

Jan 2, 20253 min read

Cracking the Code: Using Data to Make Real Emotional Connections in CTV Advertising

Dec 20, 20244 min read

What's Next for CTV Advertising? 5 Trends Reshaping the Future in 2025 and Beyond!

Dec 19, 20246 min read

The Essential Role of a Personal, Relevant, and Engaging Ad Creative in CTV Advertising

Dec 18, 20242 min read

The Importance of Breaking Free from Traditional Advertising Practices when advertising on Connected TV (CTV)

Dec 11, 20242 min read

Request The Report: Origin survey of 10,000 US households reveals key insights into 'Shoppable CTV' and consumer purchasing preferences.

Nov 13, 20247 min read

Changing The Channel: 5 behaviour trends in CTV that advertisers should not ignore

Nov 13, 20244 min read

The secret Ingredient for Performance CTV Advertising: 'Value Exchange'

Nov 11, 20243 min read

Origin's creative technology empowers VISIT FLORIDA to scale its Cooperative Programs on Connected TV

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