CTV Advertising Blog | Origin

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CTV ADVERTISING BLOG

News | Thought Leadership | Product Highlights

Aug 22, 20243 min read

How CTV Can Hyperfocus Your Campaign to Address Nevada's Hispanic Voters and Hotel Workers

Aug 21, 20243 min read

How CTV Can Turn Arizona into Your Campaign’s Secret Weapon

Aug 21, 20244 min read

Win Big, Spend Smart: How CTV Can Revolutionize Your Political Campaign

Aug 14, 20245 min read

CTV dominates in a cookieless era: why Third Party cookies are obsolete.

Aug 9, 20245 min read

10 Things You Don’t Know About CTV for 2024: A Comprehensive Guide to the Future of Connected TV, Streaming and Advertising

Aug 9, 20244 min read

How Dynamic Creative Optimization (DCO) is revolutionizing political advertising on CTV

Aug 7, 20245 min read

How travel brands are turning generic creatives into a personalized invitation to explore

Aug 6, 20244 min read

How Origin's Innovative CTV ad strategies capture and retain viewer attention

Jul 26, 20245 min read

The Road Ahead: How CTV Advertising is Revolutionizing Car Dealership Marketing

Jul 24, 20241 min read

Origin co-founders discuss the future of CTV, dynamic creative marketing and Origin's story on The Marketing Stir Podcast

Jul 22, 20244 min read

How to go beyond delivery-oriented KPIs in CTV advertising

Jul 11, 20243 min read

The scalability of dynamic creative Overlays on CTV when powered by Aperture

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