Jun 14, 20243 min readOrigin Impact recipient the 'American Battlefield Trust' adds dynamic overlays powered by Aperture, to its CTV ad creatives
May 31, 20241 min readWATCH: Origin discusses its zero-code overlay solution, Aperture, with Rick Howe from Televisionation.
May 2, 20242 min readOrigin upgrades 'off-the-shelf' instant Slingshot offering. Adds Dynamic Native CTV series to the mix.
Apr 24, 20242 min readCASE STUDY: Travel Alaska sees 260% lift in viewer attention through Native CTV ad campaign, powered by Origin Slingshot.
Apr 4, 20243 min readNationwide Home Furnishings brand sitting comfortably with 140% lift in viewer attention for ads enhanced by Origin Slingshot.
Apr 2, 20241 min readWatch on demand: OTT.X Online Live panel, discussing how brands can maximize value on Connected TV (CTV)
Mar 25, 20242 min readOrigin Native CTV ad revenue more than doubles (again). Trend suggests increase in need for bespoke, performance-oriented CTV ad formats.
Mar 14, 20242 min readWATCH: From classroom failure to CTV maverick, Fred Godfrey of Origin shares it all with Pesach Lattin from ADOTAT
