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CTV INSIDER - 'THE'
CTV ADVERTISING BLOG
News | Thought Leadership | Product Highlights


Origin to reschedule its IPG, Variety, TVision and IRIS.TVCES Fireside Events with virtual events.
It is with a heavy heart but clear conscience that we have decided to cancel all of our scheduled Firesides, panels & events for CESS...
Dec 23, 20211 min read


CTV Propels Need for ‘Creative Agility’ in Ads: Watch Origin's Fred Godfrey interview with Beet TV.
Origin CEO and Co-Founder, Fred Godfrey, sat down with Zach Rodgers at the Beet Retreat Santa Monica to talk about creative agility in...
Dec 23, 20212 min read


Origin Featured by Cynopsis Media in their 'Year in Review & 2022 Forecast'.
In their latest article discussing the year we've had and the year ahead for CTV, Origin Co-Founder & CEO, Fred Godfrey, was featured...
Dec 16, 20211 min read


Origin's 2022 CTV Predictions Featured in ToolBox Marketing - December 2021
The CTV advertising industry has seen a few shifts over the last couple of years. In this article, Fred Godfrey, CEO and co-founder,...
Dec 16, 20214 min read


Join Origin for Happy Hour at The Cosmo this CES
Let's face it, CES is going to feel a little different this year. But it doesn't mean we can't have fun. Responsible fun. In addition to...
Dec 15, 20211 min read


Origin CEO Fred Godfrey sits down with Variety's Gavin Bridge sit down to talk CTV.
It was our privilege to welcome Variety's Senior Media Analyst, Gavin Bridge, in what became a refreshingly frank and candid discussion...
Dec 11, 20211 min read


Origin partners with IRIS.TV to elevate the power of contextual relevance & targeting on CTV.
IRIS.TV and Origin are partnering to elevate the power of contextual targeting and relevance for CTV advertisers. Origin’s...
Dec 9, 20211 min read


The Future of 'Dynamic Creatives' on Connected TV (CTV) is here. Here are the ways you can benefit.
The last few years have seen monumental strides being taken 'behind the glass' - be it targeting, data, measurement, programmatic...
Dec 9, 20212 min read
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