December - 2021

NEWS. THOUGHT LEADERSHIP. PRODUCT UPDATES.

Origin to reschedule its IPG, Variety, TVision and IRIS.TVCES Fireside Events with virtual events.

It is with a heavy heart but clear conscience that we have decided to cancel all of our scheduled Firesides, panels & events for CESS...

CTV Propels Need for ‘Creative Agility’ in Ads: Watch Origin's Fred Godfrey interview with Beet TV.

Origin CEO and Co-Founder, Fred Godfrey, sat down with Zach Rodgers at the Beet Retreat Santa Monica to talk about creative agility in...

Origin Featured by Cynopsis Media in their 'Year in Review & 2022 Forecast'.

In their latest article discussing the year we've had and the year ahead for CTV, Origin Co-Founder & CEO, Fred Godfrey, was featured...

Origin's 2022 CTV Predictions Featured in ToolBox Marketing - December 2021

The CTV advertising industry has seen a few shifts over the last couple of years. In this article, Fred Godfrey, CEO and co-founder,...

Join Origin for Happy Hour at The Cosmo this CES

Let's face it, CES is going to feel a little different this year. But it doesn't mean we can't have fun. Responsible fun. In addition to...

Origin CEO Fred Godfrey sits down with Variety's Gavin Bridge sit down to talk CTV.

It was our privilege to welcome Variety's Senior Media Analyst, Gavin Bridge, in what became a refreshingly frank and candid discussion...

Origin partners with IRIS.TV to elevate the power of contextual relevance & targeting on CTV.

IRIS.TV and Origin are partnering to elevate the power of contextual targeting and relevance for CTV advertisers. Origin’s...

The Future of 'Dynamic Creatives' on Connected TV (CTV) is here. Here are the ways you can benefit.

The last few years have seen monumental strides being taken 'behind the glass' - be it targeting, data, measurement, programmatic...