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  • Writer's pictureOrigin

Origin partners with IRIS.TV to elevate the power of contextual relevance & targeting on CTV.

IRIS.TV and Origin are partnering to elevate the power of contextual targeting and relevance for CTV advertisers.

Origin’s first-to-market native content solutions combined with IRIS.TV's contextual data solutions enable advertisers to reach and engage viewers in the right setting.

Click on the link below to watch VP of Publisher Partnerships Lauren Gabriele talk with Origin CEO and co-founder Fred Godfrey about how our joint solutions are making advertising better for marketers, publishers, and consumers.

To learn more about this partnership, you can contact us at:


Origin is a pioneering media and technology company whose first to market creative advertising solutions are reshaping the way brands engage and activate consumers on Connected TV.

The architects of ‘Native CTV’, Origin fuses in-house video production with proprietary ad serving technology to create highly engaging native content that is engineered to capture the attention of a room during an ad break and enhance the connection a viewer feels towards a particular brand.

Origin was founded by media veterans Fred Godfrey and Stephen Strong whose careers have been shaped by their relentless commitment to enraging the status quo. Learn more at


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