AIRLINE CTV
SUCCESS STORY
ORIGIN DRIVES VERIFIABLE RECALL AND CONSIDERATION FOR GLOBAL AIRLINE BRAND
Overview
Origin was engaged by a major airline to manage CTV spend and enhance their brand creative by embedding it within a native CTV environment.
Brief
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Drive audience attention
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Increase engagement
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Layer in additional brand messaging
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Promote site visits & conversions
Dynamic Creative Solution Deployed
15 second 'ad extensions' which help brands double down on their most challenging campaign objectives.
Creative Strategy
Origin's in-house studio produced a series of branded Ad Toppers and Ad Chasers which ran in rotation against each of the brand's two creatives (15s and 30s).
Delivery
FLIGHT DATES
7/26 - 10/31 2023
TOTAL IMPRESSIONS
9,701,881
TV DEVICE REACH
1,571,000
MONTHLY FREQUENCY
6.2x
measured by
Results
Surveying a total of 4,259 households across the US, the airline's CTV campaign delivered strong performance across all key campaign metrics.
Statistics created by comparing results between households who saw the original creative and households who saw the Origin enhanced creative.
Ad Recall
Do you recall seeing an ad for Brand X while streaming on your smart TV or streaming device recently?
283%
Age 25-34
Brand Awareness
Have you heard of the Brand X loyalty program?
46%
Age 18-24
Consideration
Would you consider joining the Brand X loyalty program?
60%
Age 45-64
Recommendation
Would you recommend the Brand X loyalty program?
233%
Age 18-24
Conclusion
Running the brand's ad in conjunction with Origin’s unique CTV formats helped the brand connect with their targeted viewer in a new way. As a result, viewers were much more likely to consider joining their airline loyalty program.
About Origin
Origin is a multi-award winning provider of creative solutions and services for media buyers, creative teams and brands who want to transform conventional CTV ad creatives into powerful, personal and provocative advertising experiences.
With unparalleled creative capabilities and proprietary ad serving technology, Origin’s unique suite of dynamic ad overlays and native CTV ad extensions allows advertisers to engage distracted audiences and achieve the results they need.