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  • Writer's pictureOrigin

Advertising Veteran Sahil Shah joins Origin as Head of Programmatic.

Graduating from the University of Wisconsin-Madison with a BA in Political Science and History, Sahil began his professional career in the financial services industry before making the decision in 2010 to switch gears and apply his analytical skills to digital advertising.

With a focus on the technology and publishing side, Sahil joined Purch where he held positions in account management, ad operations and product marketing before choosing to hone the skills he had gained by serving as a Programmatic Sales Manager where he helped double revenue year over year. He was later promoted to Programmatic Sales Director where he managed a team to help further grow revenue; a pursuit that quickly became a pivotal line item for the organization.

In 2018, Purch was acquired by Future plc where he continued in the same role, eventually being promoted to Head Of Programmatic Sales for North America.

Sahil received his MBA from the University of Connecticut and resides in Westchester, NY with his wife and two daughters.

At Origin, we are singularly obsessed in achieving perfection within every one of our departments, and as such we could not be more pleased to have Sahil leading our programmatic efforts.

Welcome to the team, Sahil Shah.


Origin is a pioneering media and technology company that provides first to market native advertising solutions for brands who want to elevate the impact and outcome of their marketing campaigns on Connected TV.

Origin Media was founded by media veterans Fred Godfrey and Stephen Strong, whose careers have been shaped by their relentless commitment to questioning the status quo. Learn more at


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