August - 2023

NEWS. THOUGHT LEADERSHIP. PRODUCT UPDATES.

New TV. New audience. New rules. The clear and present danger facing CTV marketers today.

Article written by Lee Harrison, Head of Sales Strategy at Origin The value of the 'TV' ad break as we know and rely on it today, is in...

Team Origin shines at Self Love Beauty annual charity golf fundraiser.

All of us at Origin want give the biggest shout out to our amazing Ad Ops Manager Kayli Knowlton for her tremendous success at this...

Are these the greatest brand taglines in advertising history?

If the most beautiful thing about the advertising business is not the tagline a brand comes to adopt, then what is? But, they are not...

Free 1:1 QR code masterclasses for CTV advertisers - how to make QR work on Connected TV.

We make no bones about the potential and role we believe QR codes could (by which we mean should) play in CTV advertising. And we are...

When does ad targeting on Connected TV NOT matter?

Article written by Lee Harrison, Head of Sales Strategy at Origin In the fast-paced world of CTV advertising, marketers often focus on...