We make no bones about the potential and role we believe QR codes could (by which we mean should) play in CTV advertising. And we are equally clear when we share the reasons why we think they have yet to meet their potential.
Which is why we are offering these 1:1 classes. Now, before you dismiss this as a way to lure you in so we can pitch you our CTV ad formats, please know this - of course we will pitch you (mainly because our Native CTV ad format called Slingshot is ideal for QR as you can see here), but the biggest reason is because if QR codes to reach their potential in CTV marketing, more people need to know more about how best to use them and what to get from them.
In order to get to this level of confidence (and we want to add right now that we still think we are FAR from perfect with how we use them), two things had to happen at Origin HQ first:
Research: We needed to do the one thing that we felt was really missing - getting inside the heads of viewers at home and seeing how they feel about seeing QR codes on TV - so we asked surveyed almost 7,000 US households (you can download the report here).
Experience: We needed to design, implement and deliver enough QR code based CTV ad campaigns ourselves (done).
And while all of this is pretty promising stuff, we continue to learn, listen and test new things. Like this:
See more examples of QR codes being deployed on CTV through one of our Native CTV ad formats here.
So, if you are exploring the idea of putting QR codes on CTV, have tried putting QR codes on CTV and not been happy with the results or are looking for new ways to use them - we are offering anyone who wants it a no holds barred 30 minute 1:1 to talk QR.
Want to take us up on it? Cool! Simply scroll to the bottom of this page, request a consultation and we will get right back to you!
See you soon!
Origin is an award-winning creative technology company whose zero code TV advertising solutions have reshaped the way marketers captivate and communicate with consumers inside and outside the home.
Fusing pioneering CTV ad formats with proprietary technology and direct media partnerships that span the streaming ecosystem, Origin's products are embraced by brands, agencies and platforms who are looking to deliver a truly personal storytelling experience to their audience.
Founded by media veterans Fred Godfrey and Stephen Strong, Origin is driven by a relentless belief that the time has come to challenge tradition and enrage the status quo. Learn more at www.originmedia.tv.