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Study Shows Native Ad Extensions Help Solve The Problem Of Attention For Brands On CTV - Watch.

The MAGNA Media Trials team, in partnership with Origin, tested whether pairing traditional TV ads with native 'ad extensions' could help solve the problem of attention and engagement for brands on CTV.

Hear about the results in this 2 minute video featuring Prayushi Amin, Associate Director, Intelligence Solutions, MAGNA, and Fred Godfrey, CEO and Co-Founder, Origin.

To download the full report - click here.

To speak to an Origin team member about how could leverage one of our pioneering Native CTV advertising solutions for your next CTV advertising campaign, write to us at:


Origin is a creative technology company whose pioneering Native CTV advertising solutions are reshaping the way brands engage and activate consumers on the largest screen in the home.

Fusing dynamic content animation with proprietary ad serving technology, Origin's proprietary Native CTV ad formats elevate attention, recall, consideration and outcomes for brands who want to amplify their voice on Connected TV.

Origin was founded by media veterans Fred Godfrey and Stephen Strong whose careers have been shaped by their relentless commitment to enraging the status quo. Learn more at


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