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Not all Impressions are Created Equal. How to Make your CTV Inventory More Valuable and Appealing to Buyers


How to Make your CTV Inventory More Valuable and Appealing to Buyers

In an increasingly competitive market, streaming apps and channels need to find ways to make their inventory more valuable to programmatic teams and agency buyers


Join Fred Godfrey, Co-Founder & CEO of Origin at the next OTT.X Webinar on October 16th for a discussion on the latest techniques and strategies to stand out in the saturated streaming market and gain favorability and popularity with media buyers.


Topics for discussion include:

  • New measurement solutions making the most noise (e.g. attention).

  • Exploring the definition of ‘premium’ inventory so owners know what to focus on/highlight.

  • Adopting/offering new ad formats.

  • A few ways to look at pricing (think dynamic floors/day parting values etc…)



Better yet - you can register to watch this seminar for free by clicking here: https://www.ottx.org/events/wws24origin/


 


Origin is an award-winning Creative Technology company whose zero code CTV ad formats enable marketers to deliver dynamic and responsive ad experiences in the living room and outside the home. 


With unparalleled creative capabilities and proprietary ad serving technology, Origin’s off-the-shelf and custom solutions are trusted by agencies, brands, creative teams and programmatic platforms who want the ads they run to get the attention, engagement and outcomes they deserve.


Founded by media veterans Stephen Strong and Fred Godfrey, Origin is driven by the belief that to win a viewer today, we must look beyond how it was done yesterday.


Learn more at: originmedia.tv 

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