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Organizational all-rounder Caitlin Gormley joins Origin as Director, Client Accounts



An ardent storyteller and communicator who knows that a company's success depends on its clients and projects being managed with perfect precision, Cait Gormley comes to Origin with an unquenchable thirst to apply her blend of personality and indefatigable organizational skills to all things CTV.


Ever since her first 'business' selling cakes and pastries to her high school class, Cait is always thinking about how one can better foster sincere connections and more effectively streamline untested ideas into well-organized and dependable business strategies.


With a Bachelor's in PR & Advertising and Master's from Lynn University in Communication & Media Studies, Cait's experience stretches from project management to media planning and proposal writing for clients all the way to content creation and social media management for a tattoo removal studio.


Not one to follow the well-trodden path, Cait jumped from tattoo removal to her most recent role where she was an Associate Account Director in the Higher Ed marketing industry. With a diverse portfolio of schools and universities making up her client portfolio, it was there that Cait fine-tuned the skillset we were looking for as we continue to grow our list of agency and brand clients.


In her capacity at Origin, Cait will be overseeing day-to-day client communications as well coordinating internal discussions and projects between departments within the organization from the studio to sales operations. All of this will help ensure that Origin continues to deliver the superlative and hands-on experience that our agency and brand clients have come to know us for. 


"We weren't looking for someone who simply knows how to manage partners and clients; we were looking for someone who knows how to manage partners and clients with infectious alacrity and an understanding that a client is the lifeblood of an organization. We found that person in Caitlin" Origin CEO Fred Godfrey said.


In her free time Cait loves to read, research where she plans to travel next, or (of course) bake something. "It helps me clear my mind after a busy day. Plus I love being able to bring something to my friends and neighbors."


When asked what made Origin feel like the right place for her to hang her hat, Cait said "I've never felt more like myself in an interview than talking to the team. They cared so much about making sure it was the right fit, not just making me a name on the roster. I could tell these were people I'd love working with and getting to know."


We feel the same Cait. Welcome to Origin.


 


Origin is an award-winning creative technology company whose zero code CTV ad formats give marketers unparalleled creative liberty in the living room and outside the home. 


Fusing pioneering production techniques with proprietary technology and direct distribution, Origin's solutions are embraced by media agencies, brands, creative teams and programmatic platforms who understand the value of being able to deliver relevant, engaging and ‘in the moment’ ad experiences to their audience.


Founded by media veterans Stephen Strong and Fred Godfrey, Origin is driven by the simple belief that the time has come to challenge tradition and enrage the status quo. Learn more at www.originmedia.tv


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