Image by Fitsum Admasu

SPORTSWEAR CASE STUDY

ORIGIN DRIVES 45% LIFT IN PURCHASE CONSIDERATION

THE CLIENT

With schools opening back up, a leading sportswear brand with a popular children's clothing line was keen to be front of mind with parent parents as they planned for their kids to go back to class.

OUR BRIEF

To enhance their 'Back To School' ad creative in a way that enabled them to "cut through the noise" of their competition, while at the same time elevating their key message of female empowerment.

 

SOLUTION DEPLOYED

Blending in-house content animation with proprietary ad serving technology, Origin produced a complete series of 15 second native content assets that would run directly ahead of the brand's existing ad creative, rotating to a new asset each time it was seen. 

THE RESULTS...

...AND WHY THEY MATTER

CREATIVE STRATEGY

Origin's in-house team of writers and designers produced a series of 4 branded 'Ad Toppers' that would capture the viewer's attention ahead of the client's main ad creative. Each asset contained an animated story showing families together at home, with a narration over the top.

The total number of Toppers in live rotation is determined in part by the frequency at which the complete Topper + Ad experience is planned to run within a given household, thereby reducing or even eliminating ad fatigue and creative wear-out.

Image by Anton Sukhinov

DISTRIBUTION

The client's Native CTV campaign was distributed nationally using Origin's curated portfolio of premium media partners, each of whom we work with on an exclusively direct basis.

TARGETING

Origin used 1p and 3p data segments to target the right households.

TOTAL IMPRESSIONS SERVED

3.3m

TOTAL UNIQUE USERS REACHED

1.2m

TOTAL FREQUENCY PER USER

2.7

COST PER VIEWABLE COMPLETION

$0.03

THE RESULTS...

...AND WHAT THEY MEAN

Image by Marina Vitale

+14%

BRAND AWARENESS

When asked 'Do you recall seeing an ad for x while streaming a movie or TV show on your Smart TV recently', Origin drove a 14% lift in brand awareness among audiences who saw the Origin-enhanced campaign vs those who saw the ad on its own.

Image by Tachina Lee

+44.5%

PURCHASE CONSIDERATION

When asked 'How likely are you to consider x for your child's clothing needs', Origin drove an average 44.5% lift in purchase consideration among audiences who saw the Origin-enhanced campaign vs those who saw the ad on its own.  

Image by Medienstürmer

+44.2%

RECOMMENDATION

When asked 'How likely are you to recommend x to a friend', Origin drove an average 44.2% lift in viewers who saw the Origin-enhanced campaign and said they were 'very likely' to recommend the brand vs those who saw the ad on its own.  

ABOUT ORIGIN

Origin is a pioneering media and technology company whose first to market advertising solutions are reshaping the way brands engage and activate consumers on Connected TV.

 

The architects of ‘Native CTV’, Origin fuses in-house video production with proprietary ad serving technology to create highly engaging native content that is engineered to capture the attention of a room during an ad break and enhance the connection a viewer feels towards a particular brand.