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WATCH: How To Engage (And Win) A Voter's Attention In Political CTV Advertising


With the political drumbeat quickly gaining pace and campaign ads already starting to drown each other out, we sat down with legendary political advertising consultant Jason Mendeloff from Political Marketing & Media to discuss how he is leveraging Origin's pioneering Native CTV Advertising solution, Slingshot, to ensure his clients' ads are able to stand out from the noise and get the attention they need when they run on Connected TV.


In this short video, we talk about:

  • The problem of 'attention' in the living room and the cost of having your ads ignored or drowned out.

  • How engaging viewers on CTV is even harder for political advertisers.

  • What Origin Slingshot is and how it works.

  • How Mendeloff's use of Slingshot for a recent client campaign led to them seeing a 368% INCREASE IN THE ATTENTION THAT VOTERS PAID TO THE AD compared to when the same campaign ad ran on its own without Slingshot (see case study).

  • A short demonstration of both our 'turnkey' offering and our custom solution.


Before you watch this, ask yourself one question - What's the true cost of a CTV ad impression when you factor in the ads that are being served to dis-engaged audiences and households where the streaming device is playing but the TV is turned off?



Mendeloff is one of the few advertising professionals out there who understands the true value of standing out as well as the true cost of not being seen, which is why we at Origin are proud to work with him as closely as we do.


To learn more about Slingshot for political CTV advertising and how you can leverage it for an upcoming campaign or even a campaign that is already running today, just ask Jason - jm@politicalmarketingandmedia.com


 

ABOUT ORIGIN

Origin is a creative technology company whose pioneering Native CTV advertising solutions are reshaping the way we engage and activate consumers on the largest screen in the home.


Fusing dynamic content animation with proprietary ad serving technology, Origin's Native CTV ad formats elevate attention, recall, consideration and outcomes for brands who want to amplify their presence on Connected TV.


Origin was founded by media veterans Fred Godfrey and Stephen Strong whose careers have been shaped by their relentless commitment to enraging the status quo. Learn more at www.originmedia.tv.