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Turn CTV Into A Performance Machine This Holiday Season



Never in recent history has it been more important for marketing budgets across all screens to deliver a ROAS (Return on Ad Spend) - and the pressure this puts on CTV advertising is immense because 'brand awareness' simply is not enough anymore.


On the basis that your holiday ads may already have been created (or are at least in the design/concept stage) here are three simple ways that you can turn them into actionable assets - WITHOUT needing to 'squeeze' your beautiful (and expensive) ad into a small box in the corner of the screen.


1. THE SLINGSHOT 'BOOKEND'


With half a dozen Bookend campaigns already delivered (or currently live), Slingshot Bookends allow you to run 5 seconds of attention/action-based content before your holiday ad and 10 seconds of CTA-based content after it.

This means that while your gorgeous holiday ad continues to get 100% of the TV screen like it deserves, your ability to prime viewers before it starts and then present them with an CTA immediately afterwards creates a 'best of both worlds' situation.


Here's an example:


While the success of QR is still up for debate, we have spent 3 years learning what's needed to get viewers interested/invested enough to make the effort and the good news is that holiday 'offers' speaks to the biggest needs in a direct manner.


You can also use a QR code to invite the viewer to play a quiz on their phone after your ad ends, creating significant dwell time, gathering vital 1p data and giving you the ability to send them anywhere you want.

 

2. SLINGSHOT 'CHASER'


Depending on your ad and the message contained within, it may be smarter to invest 100% of the 15 seconds of native content airtime you get after your ad. It gives the viewers longer to perform the necessary action and gives you longer to incentivize them.

Here is an example of how this could look:


 

3. Origin Slate


The newest product in our lineup of first to market Native CTV solutions, Origin Slate is the perfect solution for brands who are either looking for Direct Response advertising solutions on CTV or who want to turbo-charge their planned CTV strategy - all for very little cost.


Origin Slate fills 100% of a digital linear channel's unused ad spots with mentally and visually stimulating native content that keeps viewers engaged and entertained until their show returns while serving the purpose of a traditional 'Be Right Back' slate.


To see what it looks like and to learn more about Origin Slate, click here, or ask for a 1:1 consultation with one of our specialists by emailing us at- solutions@originmedia.tv


In conclusion


None of the the three solutions above require more than 21 days notice to set up and launch.


All of the solutions use real-time performance data to make sure the most attentive and responsive audiences are getting the right frequency of Slingshot-enhanced ads.


The agile nature of our in-house content studio means that you can change the messaging in your Bookends or Chasers as often as you want, as well as changing the destination or purpose of the QR codes being used.


The days of 'one ad fits all' are over - as are the days of CTV advertising being good for little more than brand awareness. If you don't believe us, just take a look at our recent case studies and allow the data to speak for itself.



Want to learn more about Slingshot, Slate or our other Native CTV solutions? We're here to help. Either email us at solutions@originmedia.tv or contact us through the homepage of the site.


 

ABOUT ORIGIN

Origin is a creative technology company whose pioneering Native CTV advertising solutions have reshaped the way brands engage and activate consumers on the largest screen in the home.


Fusing first to market ad formats with proprietary ad serving technology and direct distribution deals that span the media landscape, Origin's Native CTV solutions elevate attention, recall, consideration and outcomes for brands who are seeking to redefine the meaning of success on Connected TV.


Origin was founded by media veterans Fred Godfrey and Stephen Strong whose careers have been shaped by their relentless commitment to enraging the status quo. Learn more at www.originmedia.tv.