Brands use Origin to transmit real-time messaging to viewers on Connected TV (CTV).
Being able to 'speak' to consumers about events happening in the moment forms the backbone of almost all social marketing strategies. Why? Because relevant and timely messaging has proven to be overwhelmingly powerful and effective.
But the ability for brands to react to events by editing/replacing/doubling-down on a specific message on the largest and most valuable screen in the home, the Connected TV (CTV), has alluded them.
Built into Origin's flagship creative ad extension solution, Native CTV Ad Toppers, is an advertiser's ability to elevate their advertising campaigns by taking real world events and including them in their Connected TV campaign.
For example: a national client is in the middle of running a Native CTV campaign when a global event occurs that resonates with one of their core values. In response to those events, the client includes fresh messaging within their Native Ad Toppers that extends their messaging beyond social and into the living room.
At Origin, we create solutions that empower advertisers to leverage CTV in ways that have never been possible before. Why? Because we believe in what can happen when you're prepared to enrage the status quo.
Origin is a pioneering media and technology company fusing agile content production with proprietary ad serving technology to create first to market native advertising solutions for brands who want to engage and activate consumers on the largest screen in the home.
Origin Media was founded by media veterans Freddie Godfrey and Stephen Strong, whose success has been shaped by a relentless commitment to disrupting the status quo.