Introducing 'Origin Slingshot Instant+'. Your Quick Start Guide
We live in an age of distraction where winning the attention of viewers in the living room is single greatest challenge advertisers face today. However, the technology underpinning CTV advertising has empowered us to reimagine how we can approach and overcome this problem.
At Origin, we focus exclusively on Connected TV (CTV) and the solutions we have created accomplish two key objectives for advertisers whose needs have evolved beyond what traditional ad formats allow:
Address the key challenges advertisers face when it comes to CTV advertising (attention, relevance, interest etc).
Elevate the outcomes for advertisers on Connected TV and give them the capabilities required to redefine their KPI's and set new success benchmarks that justify the spend (awareness, consideration, purchase intent, conversions etc).
We have three first to market solutions available today, all of which have been engineered with those two objectives top of mind:
Origin Slingshot (focus of this article)
Fusing dynamic content production with proprietary ad serving technology and direct distribution partnerships, Origin Slingshot automatically stitches and serves contextually relevant, pre-produced 15 second native content directly adjacent to traditional CTV ad creatives, inside standard commercial breaks on Connected TV.
To make this possible, we maintain a vast library of professionally-produced native content (usually in the form of a quiz show) that covers every industry vertical - with each vertical having at least one full series of assets.
Running a traditional ad creative through Slingshot delivers 4 key benefits for the brand whose ad it's amplifying:
ENGAGE - Bring a viewer's attention back to the TV before the ad starts.
IMMERSE - Pivot the viewer's thinking into a contextually relevant mindset.
PRIME - Lead them into your ad primed for its message.
ACTIVATE - Give them a stronger desire to act.
Here is a demo of an ad by a technology company (IBM) being primed by a technology-based Slingshot asset:
Disclaimer: For demo purposes only.
Slingshot Instant + takes Slingshot to the next level by giving brands, agencies and platforms the power to customize the series of their choice.
Here is a demo of the same ad being primed by the same asset after it has been customized for the brand:
Disclaimer: For demo purposes only.
In addition to all the existing benefits that Slingshot delivers for a brand, Slingshot+ helps brands create a more direct (but still subtle) mental or emotional connection with the viewer by allowing them to include specific keywords and phrases which help reinforce what they will shortly see in the ad that follows.
This has proven to be particularly helpful for advertisers whose products may be difficult to understand out the gate or whose core value prop might be buried a little deeper in the ad that follows the Slingshot asset.
SIMPLE 5 STEP PROCESS
Select a pre-existing series from Origin's Native Content Library.
Complete and return the form that you will be sent by your Origin rep.
Confirm the ad(s) that your exclusive Instant+ series will be elevating.
Approve the customized series.
5-7 business days from request to launch.
No extra cost, but does require a minimum campaign or impression commitment (ask your Origin rep for details).
To learn more about Origin Slingshot - click here.
To see examples of Origin Slingshot in action - click here.
To speak to a member of the Origin team about Slingshot Instant+ - firstname.lastname@example.org
Origin is a creative technology company whose pioneering Native CTV advertising solutions have reshaped the way brands engage and activate consumers on the largest screen in the home.
Fusing dynamic content animation with proprietary ad serving technology, Origin's Native CTV ad formats elevate attention, recall, consideration and outcomes for brands who want to amplify their presence on Connected TV.
Origin was founded by media veterans Fred Godfrey and Stephen Strong whose careers have been shaped by their relentless commitment to enraging the status quo. Learn more at www.originmedia.tv.