We are delighted to announce that Origin's dynamic CTV ad campaign for Visit Florida has been nominated for an award by MediaPost.
It was a groundbreaking campaign that saw a vision for data-fed dynamic creatives become a reality - and the results speak for themselves.
Here is what MediaPost wrote about the submission:
Travel restrictions have eased since the pandemic has ebbed.
For hard-press cold, rainy markets in the winter, what better way than to encourage weary consumers then to take action and head to Florida -- enticing them in their wake of their miserable local forecast, real-time weather data from IBM Watson. Dynamic 15-second native content environment ran just before Visit Florida’s existing ad creative on CTV.
All this resulted in 88% improved ‘consideration’, 73% ‘intent’ and 64% higher attention.
At all costs. Avoid the rain. Seek sun and warmth.
Learn more about the campaign that led to the nomination here.
See full list of finalists here.
Affiliated Agency: Miles Partnership, Strategic Marketing Agency
Credits: Dorothy Thames - Senior Manager, Visit Florida Dana Behnfield - Associate Media Director, Miles Partnership Chloe Morawski - Head Of Agency & Brand Partnerships, Origin Sam Liberto - Head of Studio, Origin Kayli Knowlton - Manager, Sales Operations Fred Godfrey - CEO, Origin
Origin is a creative technology company whose pioneering TV advertising solutions have reshaped the way brands captivate and activate consumers inside and outside the home.
Fusing first to market ad formats with proprietary technology and direct media partnerships that span the streaming ecosystem, Origin's solutions are embraced by brands, agencies and platforms who are seeking to elevate the efficiency and performance of their marketing investments.
Founded by media veterans Fred Godfrey and Stephen Strong, Origin is driven by a relentless belief that the time has come to challenge tradition and enrage the status quo. Learn more at www.originmedia.tv.