Origin to host Keynote Fireside chat with Camelot at OTT.X X-FRONTS summit in Los Angeles
We are thrilled to share the news that Origin's CEO, Fred Godfrey, will be hosting an intimate fireside discussion with Juliet Corsinita - Head of Convergent Video Investment at Camelot Strategic Marketing & Media at the upcoming ott.x X-Fronts Summit being held in LA this May.
With ott.x membership comprising largely of young and independently owned media companies many of whom don't have the sales resources or time in the field that the larger media entities out there have, the opportunity to listen to the candid thoughts of one of CTV's largest media buyers is a significant one which we hope will empower them to create the best revenue strategy possible for their channels.
In our discussion, Fred and Juliet will dive into:
What it is that media buyers are looking for when planning a media buy.
How they typically transact.
The difference from their perspective when it comes to IO based media buying vs programmatic.
How and when independent media owners are seen to offer different value to media buyers.
How independent media owners can make their inventory more available.
And much more.
If you want to be a part of the discussion, take a look at the agenda for the X-Fronts and register here.
See you there!
Origin is an award-winning creative technology company whose zero code TV advertising solutions have reshaped the way marketers captivate and communicate with consumers inside and outside the home.
Fusing pioneering CTV ad formats with proprietary technology and direct media partnerships that span the streaming ecosystem, Origin's solutions are embraced by brands, agencies and platforms who are seeking to deliver a stronger storytelling experience to their audience.
Founded by media veterans Fred Godfrey and Stephen Strong, Origin is driven by a relentless belief that the time has come to challenge tradition and enrage the status quo. Learn more at www.originmedia.tv.