Origin joins Parks Associates panel to discuss strategic use of data & measurement in Connected TV.
This February, Origin had the pleasure of being invited to join a panel at the Parks Associates 'Future of Video 2022' summit with fellow industry veterans to discuss:
DATA AND MEASUREMENT: NEW STRATEGIES FOR VIDEO SERVICES.
It was uncharacteristically open and candid discussion that saw several extremely valuable insights that spoke both to streaming services and advertisers in the age of CTV.
You can watch the full session here:
If you'd like to talk more about how we define the correct use of measurement of data in successful CTV advertising campaign, drop us a line and we'll talk - email@example.com
Origin is a pioneering media & technology company whose ground-breaking creative ad formats are reshaping the way brands engage and activate consumers on Connected TV.
Fusing dynamic content animation with proprietary ad serving technology, Origin's first to market ad formats elevate attention, brand recall, consideration and outcomes for brands who are looking for a stronger return on their CTV investments.
Origin was founded by media veterans Fred Godfrey and Stephen Strong whose careers have been shaped by their relentless commitment to enraging the status quo. Learn more at www.originmedia.tv.
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