In their latest article discussing the year we've had and the year ahead for CTV, Origin Co-Founder & CEO, Fred Godfrey, was featured alongside leading names including Trip Advisor, Magnet Media, E.W.Scripps, Lotame and HGTV in sharing his opinion:
“2021 was filled with exploration and test runs – trying to figure out how the CTV landscape could deliver more than just awareness for brands. In 2022, brands will start requiring more from CTV and the ads that run there and media owners are going to be under increasing pressure to deliver better experiences to their audiences. Thankfully, we had 2021 to work out a lot of the kinks – to learn what works and, more importantly, what doesn’t.”
ABOUT ORIGIN
Origin is a pioneering media and technology company whose first to market creative advertising solutions are reshaping the way brands engage and activate consumers on Connected TV.
The architects of ‘Native CTV’, Origin fuses in-house video production with proprietary ad serving technology to create highly engaging native content that is engineered to capture the attention of a room during an ad break and enhance the connection a viewer feels towards a particular brand.
Origin was founded by media veterans Fred Godfrey and Stephen Strong whose careers have been shaped by their relentless commitment to enraging the status quo. Learn more at www.originmedia.tv.