While CES may indeed be shaping up to look a little different to what was planned (and hoped), that does not change the fact that new things will be revealed.
Here was just one thought shared by Origin's outspoken CEO & Co-Founder on what he thought (or more likely hoped) might emerge from the quasi-virtual conference this year:
“With both high-end and budget TV manufacturers continuing to double down on putting faster and more powerful chipsets in their Smart TV’s, I envision: A significantly larger spotlight being cast on the device’s ‘owned & operated’ streaming apps/channels; and a new approach to users being to use in-built cameras & microphones to have a truly immersive experience with the content they’re watching (imagine live streaming a concert or attending a virtual church service from your living room, but being able to ‘join’ the experience).”
Read the full Cynopsis article here.
ABOUT ORIGIN
Origin is a pioneering media and technology company whose first to market creative advertising solutions are reshaping the way brands engage and activate consumers on Connected TV.
The architects of ‘Native CTV’, Origin fuses in-house video production with proprietary ad serving technology to create highly engaging native content that is engineered to capture the attention of a room during an ad break and enhance the connection a viewer feels towards a particular brand.
Origin was founded by media veterans Fred Godfrey and Stephen Strong whose careers have been shaped by their relentless commitment to enraging the status quo. Learn more at www.originmedia.tv.