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Origin and iRobot Native CTV campaign nominated as finalist in the Drum Awards "Best use of CTV"



Origin is proud to announce that a campaign with iRobot leveraging the company's flagship solution, Origin Prime, has been elevated to finalist status with The Drum Awards for Digital Advertising in the Best Use of CTV category.


iRobot engaged Origin for the brand’s premier native CTV campaign supporting the launch of the Braava Robot Mop. The campaign featured a series of custom 15-second native CTV creatives, known as Toppers, that ran immediately ahead of iRobot’s ad within a standard ad break. Origin’s animation studio developed iRobot’s Toppers using non-interactive trivia that quizzed the viewer about home hygiene and the Braava’s product features.


Read the full details of the submission here. Winners will be announced March 25, 2021.

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