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Native CTV Advertising Case Study, Origin Drives 74% Lift In Attention For B2B Technology Brand

Origin's turnkey Native CTV Advertising solution, Slingshot, created an 74% lift in the attention a viewer paid to a B2B Technology brand ad vs the same ad running on its own on Connected TV - a statistic which was measured and validated by our partners at TVision Insights.

Selling to people who are sold to every day is difficult, so the need for their ads to stand out from the crowd is more valuable than ever and it is for this reason that we are thrilled with the results we have already started to drive for our partners.

What's most exciting about this particular case study is that the elevation in attention that the B2b Technology brand saw required them to do ABSOLUTELY NOTHING. Their standard ad creative was simply 'fed' through the Origin Native CTV SSP and a contextually relevant piece of 15 second Native content was 'stitched' to the front of it, creating a single mp4 file.

The purpose of this native content was simple: Get the viewer's attention up from their phone, immerse them mentally and emotionally in the perfect headspace and lead them into their ad primed for the message.

To read the full Native CTV case study - click here.

To learn more about our turnkey Native CTV Advertising solutions - click here.

To talk to one of our team about how you can use Origin's Native CTV advertising solutions to amplify your next CTV advertising campaign -



Origin is a creative technology company whose pioneering Native CTV advertising solutions are reshaping the way we engage and activate consumers on the largest screen in the home.

Fusing dynamic content animation with proprietary ad serving technology, Origin's Native CTV ad formats elevate attention, recall, consideration and outcomes for brands who want to amplify their presence on Connected TV.

Origin was founded by media veterans Fred Godfrey and Stephen Strong whose careers have been shaped by their relentless commitment to enraging the status quo. Learn more at

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