It is with pleasure that we share the news of another Native CTV Advertising success story: Origin's turnkey Native CTV Advertising solution, Slingshot, created a 28% lift in the physical attention viewers paid to a sporting goods ad compared to when the ad ran on its own, a statistic that was measured and verified by our partners at TVision Insights.
What makes this particular Native CTV case study notable is that the brand in question didn't need to do anything for this significant increase in attention to happen. All that happened was their ad creative was fed into Origin's Native CTV SSP and in doing so was automatically matched to a piece of family friendly, unbranded, highly engaging 15 second native content. This native content was then stitched to the brand ad so that it ran directly ahead of it, providing a number of strategic benefits:
It brought the viewer's attention back to the TV ahead of the ad running.
It separated their ad from the ad that ran before it, eliminating any potential competitive separation issues.
It created a contextually relevant native content environment, which helped put the viewer in the right mental/emotional mindset before they saw the ad.
The result of this elevated ad experience was the lift that the client's ad saw.
CTV advertising is becoming a competitive marketplace and attention is the rarest commodity an advertiser has. The natural TV viewing environment is a highly distractible one, which begs the question we ask ourselves and out CTV advertising clients every day - 'What's the point in advertising if no one is paying attention to your ad'?
To read the full Native CTV case study - click here.
To learn more about our 100% turnkey Native CTV Advertising solutions - click here.
To talk to a member of our team about amplifying your campaign with Origin Slingshot, email us directly at - solutions@originmedia.tv
ABOUT ORIGIN
Origin is a creative technology company whose pioneering Native CTV advertising solutions are reshaping the way we engage and activate consumers on the largest screen in the home.
Fusing dynamic content animation with proprietary ad serving technology, Origin's Native CTV ad formats elevate attention, recall, consideration and outcomes for brands who want to amplify their presence on Connected TV.
Origin was founded by media veterans Fred Godfrey and Stephen Strong whose careers have been shaped by their relentless commitment to enraging the status quo. Learn more at www.originmedia.tv.