Meet With Origin At CES 2023
Following 3 years of disruption and distance, CES 2023 is just around the corner. Attending this year is Origin's Head of Enterprise Partnerships, Molly Mcardle, and she is ready to roar.
Whether you're considering CTV advertising for the first time, already dabbling in it but uncertain or are a seasoned CTV advertiser, there's no doubt that we'll have something to talk about:
The true meaning of 'Dynamic Creative Optimization' (as defined by Origin's Ad Studio).
Origin's native CTV solution, Slingshot (as featured in the IAB Creative Best Practices Guide).
Our predictions for CTV in 2023.
Origin's expansion into Digital Out Of Home (DOOH).
The ability to reach LATAM and US Hispanic audiences without needing to plan a new campaign and creative.
The standards that every progressive CTV advertiser should expect in measurement, tracking and attribution on CTV.
Origin's position when it comes to the co-existence of performance and cost efficiency in CTV advertising.
The power of A/B(/C/D/E) testing creative performance.
The potential of QR Codes in CTV advertising - and how to get them right.
To book some time (or just a drink) with Molly, you can reach her directly at email@example.com
See you there!
Origin is a creative technology company whose pioneering TV advertising solutions have reshaped the way brands captivate and activate consumers inside and outside the home.
Fusing first to market ad formats with proprietary technology and direct media partnerships that span the streaming ecosystem, Origin's solutions are embraced by brands, agencies and platforms who are seeking to elevate the efficiency and impact of their Connected TV investments.
Founded by media veterans Fred Godfrey and Stephen Strong, Origin is driven by a relentless belief that the time has come to question tradition and enrage the status quo. Learn more at www.originmedia.tv.