• Origin Media

Martech Series publishes byline by guest author Fred Godfrey - the problem of ATTENTION on CTV.

There are few topics as close to our heart at Origin than that of 'attention' on CTV. Thought of by our team as the 900lb gorilla in the room, whether or not someone's eyeballs are physically on your ad is quite possibly the most important piece of the pie...because without the eyeballs, everything else is pretty much redundant.