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Linear Program Guides for CTV are here to stay - Roku just joined the party



The announcement by Roku Inc. of their new Linear Program Guide is super duper overdue. I just have two questions for all my peeps out there -


1. How long will it be before this becomes their new 'Home screen'? They know content/app discovery sucks and they probably also know that channel guides are a great way to make it unsuck.


2. I know everyone else does it too, but is it really reasonable or fair to say that these channels are 'Live'? Does simply being linear and unskippable constitute live TV?


https://deadline.com/2020/06/roku-unveils-on-screen-program-guide-adds-live-linear-networks-to-roku-channel-1202948552/

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