Let's Talk About Measurement in Connected TV.
Measuring the success of an advertising campaign on CTV is not only incredibly important) given the relatively high cost of putting your ad on the largest screen in the home), but it is also the trickiest. Why? Because you cannot track a click on Connected TV.
This therefore begs an entirely different question: WHAT should we be measuring in CTV if we're to define success?
At Origin, we believe that the TV is still the most valuable real estate that a brand can take in the home. We also believe that the evolution of Connected TV means we can do better and smarter things with it than traditional linear TV could ever allow. So what does this mean for measurement? Ask us today - www.originmedia.tv.