Last month it was revealed at the NewFronts in MYC that 65% of marketers now have Connected TV advertising, aka CTV, aka TV, marked as a 'must buy' in their media strategies. But this does not mean that CTV advertising is the right screen for everyone.
Wait, what?
Yup, TV is not for everyone and neither should it be. It is expensive, requires a different creative approach to social or desktop video and comes with a laundry list of considerations when it comes to setting benchmarks and defining 'success'.
In fact, it's been known for Origin to be pitching an agency or brand and for our seller to say - 'you know what, I'm not sure this is the right screen for you.' You might be asking why we'd talk ourselves out of potential business - and you'd be right for doing so - but the reason we sometimes do this is because we have a high enough level of confidence in that moment that the client will not see the results they want.
So - is CTV advertising right for you? Click here to find out.
Or - if you want to talk to one of our team (without us trying to push you in a certain direction), write to us at solutions@originmedia.tv
Origin is an award-winning creative technology company whose zero code TV advertising solutions have reshaped the way marketers captivate and communicate with consumers inside and outside the home.
Fusing pioneering CTV ad formats with proprietary technology and direct media partnerships that span the streaming ecosystem, Origin's solutions are embraced by brands, agencies and platforms who are seeking to deliver a stronger storytelling experience to their audience.
Founded by media veterans Fred Godfrey and Stephen Strong, Origin is driven by a relentless belief that the time has come to challenge tradition and enrage the status quo. Learn more at www.originmedia.tv.