Scary as it might seem, Halloween is right around the corner and efforts are ramping up for advertisers to win the fight for attention on Connected TV.
If your aim is to score the kind of results your clients are looking for as they tighten their belts and start looking for the ROI they need they need from CTV, look no further.
Origin's Instant Slingshot offering (one of 4 Slingshot tiers) is primed and ready to scare TV viewers into being glued to the screen right before your clients' ad runs - thereby elevating attentiveness, brand awareness, consideration and much more.
How does it work?
By fusing professional content production with proprietary ad serving technology, Origin Slingshot dynamically stitches and serves highly engaging 15 second Native CTV content directly before your scheduled ad creative, inside regular commercial CTV ad breaks.
What does it do for advertisers?
The results of running an ad that has been primed by Origin Instant Slingshot have been independently verified and are clear to see:
How easy it is to activate
Here are a few things you should know before you watch the examples below:
Zero Lift: Your ads are automatically matched to run against the most contextually relevant and effective Native CTV content that exists in our vast Native Content library (sample series from every vertical can be seen here). You can also choose to pair your client's ad manually of course.
Launch Anytime: Activating Origin Instant Slingshot against your campaign can happen before it launches or while it is live.
No Tech: It requires no tech integration, no SDK and no special knowledge beyond what you already know about programmatic CTV advertising.
Inventory Freedom: You can run your Origin-enhanced Native CTV campaign on CTV inventory you already have access to (using a standard VAST tag and DSP of your choice), or you can run it across our own curated portfolio of media partners, each of whom we work with an an exclusively direct basis (via Origin's Native CTV SSP).
Here are some examples of what the complete Native CTV ad experience looks like - the first 15 seconds is a native Origin content asset and right after it comes the ad.
All of the Origin content is pre-made and as you will see below, we have several Halloween series, with each series containing several variations - meaning the viewer will never see the same native asset run more than once against your ad.
Demo only - Wendy The Witch + Chewy Ad
Demo only - Spooky Word Scramble + KitKat Ad
Demo only - Creepy Mind Games + Halloween Ends Movie Trailer Ad
So! Whether you are still planning, about to launch or already live, amplify your Halloween CTV ad campaign this year and let us help you make your client's presence known.
To speak to one of our specialists about Instant Slingshot (or our other more bespoke Slingshot options), simply email solutions@originmedia.tv
Origin is a creative technology company whose pioneering Native CTV advertising solutions have reshaped the way brands engage and activate consumers on the largest screen in the home.
Fusing first to market ad formats with proprietary ad serving technology and direct distribution deals that span the media landscape, Origin's Native CTV solutions elevate attention, recall, consideration and outcomes for brands who are seeking to redefine the meaning of success on Connected TV.
Origin was founded by media veterans Fred Godfrey and Stephen Strong whose careers have been shaped by their relentless commitment to enraging the status quo. Learn more at www.originmedia.tv.