Native advertising has proven over the years to be a highly effective form of marketing for brands across the advertising ecosystem. Because of this, when Origin launched the industry's first Native Advertising solution designed exclusively for Connected TV (Native CTV Advertising), its adoption was rapid and the results that our CTV advertising partners saw were profound.
Here are 3 ways in which we have successfully proven that Native CTV advertising works for brands. As you go through, try and imagine if one of the results you see solves what you are looking for:
Independent Media Trials
In 2021, Origin's premier Native CTV solution, Slingshot, underwent a series of comprehensive independent trials in the famous MAGNA Media Lab. Through these trials that took 3 months, MAGNA was able to establish that Origin's Native CTV solutions had a positive impact on 20 different areas of measurement - from recall to brand favorability, consideration and much more. You can download the full report here.
Client Case Studies
At Origin, we believe that any major Native CTV ad campaign should be backed up with comprehensive brand studies. As such, we insist on using either LoopMe or Lucid to survey the households where our clients' money is being spent and asking them what they think. Instead if sharing all the results here, you can read them for yourself here.
Evergreen Data Partnerships
With Native CTV being relatively new in the eyes of media buyers, it is vital that we invest in tracking and measuring as much as we can about our audiences, beyond brand studies. Because of this, we chose to team up with the industry's leading attention-tracking solution, TVision Insights.
Native CTV advertising may only be a few years old, but its roots are deep and its success has earned it a right in the Native Advertising universe.
If you would like to learn more about Origin's pioneering Native CTV advertising solutions, drop us a line and we'll chat - solutions@originmedia.tv
ABOUT ORIGIN
Origin is a creative technology company whose pioneering Native CTV advertising solutions are reshaping the way brands engage and activate consumers on the largest screen in the home.
Fusing dynamic content animation with proprietary ad serving technology, Origin's Native CTV ad formats elevate attention, recall, consideration and outcomes for brands who want to amplify their presence on Connected TV.
Origin was founded by media veterans Fred Godfrey and Stephen Strong whose careers have been shaped by their relentless commitment to enraging the status quo. Learn more at www.originmedia.tv.