Connected TV (CTV) forecasts for Q4 2020
So! Here we all are - 2020 is in its final throes and the Connected TV/OTT advertising industry is reeling from the rather unpredictable yoyo that's befallen it.
So what does the Holiday season look like for advertisers and publishers in the Programmatic CTV industry? According to advertisers - VERY ROSY INDEED!!! All major toy brands are expecting to sell a lot of toys this Christmas and what that means is that they're going to have to compete more than ever. What does that mean? MORE ADS!