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Alcohol Native CTV Case Study - Origin Slingshot Drives 241% Lift In Attention For Spirit Brand


Origin's turnkey Native CTV Advertising solution, Slingshot, created a 241% lift in the attention consumers paid to a whiskey ad vs the same ad when it ran by itself on Connected TV.


Alcohol is delicious to many, which makes it an extremely competitive market and equally difficult product to get the viewer's attention when they're sitting back watching TV.


What's particularly important to note about this case study is that the 241% lift in awareness that the ad saw required the demand partner to do nothing. Their CTV ad creative was simply fed through Origin's Native CTV SSP, automatically paired to a 15s piece of contextually relevant native content and delivered out to the consumer in the following order:

The purpose of effectively running native pre-roll ahead of the alcohol ad is simple:

  • Bring eyeballs back to the screen during an ad break when attention tends to drift.

  • Immerse the viewer (and co-viewers) in a discussion or thought that is contextually relevant to the ad they are about to see.

  • Deliver them into the alcohol ad primed for the brand's message.

The results speak for themselves and to think that the buyer had to do precisely nothing to see this elevation in attention makes the results even more meaningful.


To read the full Native CTV case study - click here.

 

ABOUT ORIGIN

Origin is a creative technology company whose pioneering Native CTV advertising solutions have reshaped the way brands engage and activate consumers on the largest screen in the home.


Fusing first to market ad formats with proprietary ad serving technology and direct distribution deals that span the media landscape, Origin's Native CTV solutions elevate attention, recall, consideration and outcomes for brands who are seeking to redefine the meaning of success on Connected TV.

Origin was founded by media veterans Fred Godfrey and Stephen Strong whose careers have been shaped by their relentless commitment to enraging the status quo. Learn more at www.originmedia.tv.