IMAGINE IF YOU COULD
ELEVATE THE ATTENTION VIEWERS ARE PAYING TO THE TV
TRANSFORM A SINGLE CREATIVE INTO DOZENS
ADJUST YOUR NARRATIVE TO MATCH SENTIMENT
SOLVE AD FATIGUE
ENHANCE BRAND SAFETY
GUARANTEE CONTEXTUAL RELEVANCE
PLACE VIEWERS IN THE FUNNEL BEFORE YOUR AD STARTS
AMPLIFY YOUR CORE MESSAGE
IMPROVE PERFORMANCE
ANYONE CAN SELL AN
AD IMPRESSION
The evolving needs of advertisers means that finding enough of the right spots for the right price can be a challenge.
BUT NOT ALL IMPRESSIONS ARE CREATED EQUAL
Fusing dynamic content production with proprietary ad serving technology and direct distribution, Slingshot empowers agencies, brands and trading platforms to meet the evolving needs of their clients while extending their reach to a more engaged audience.
ABOUT SLINGSHOT
Origin Slingshot dynamically stitches and serves highly engaging 15 second Native CTV content directly adjacent to regular ad creatives, inside standard commercial breaks on Connected TV.
OTHER
AD/CONTENT
15 SECOND NATIVE CONTENT ASSET
15/30 SECOND
BRAND AD
OTHER
AD/CONTENT
OPEN
DESCRIPTION
Non-contextual 15s Native 'Ad Toppers'
PERFECT FOR
Brands with limited or unpredictable budgets
INSTANT
DESCRIPTION
Contextually relevant 15s Native 'Ad Toppers'
PERFECT FOR
Brands who might benefit from having a viewer in the right mental or emotional mindset before their ad starts
INSTANT +
DESCRIPTION
Contextually relevant 15s Native 'Ad Toppers'
with customized copy
PERFECT FOR
Marketers who want to reinforce a certain message contained within their ad that follows
PRIME
DESCRIPTION
Unique Native Assets built from highly customizable pre-existing templates
PERFECT FOR
Brands who would benefit from having the viewer in the right mental or emotional mindset before their ad starts
BENEFITS BEYOND ENGAGEMENT
Slingshot has been engineered from the ground up to give marketers the power to address everything that matters most to them and their clients.
BRAND SAFETY
Running ads through Slingshot makes it impossible for a brand to be compromised by 'hard ad breaks' or undesirable content.
SEPARATION
Slingshot makes it impossible for a brand to have their ad directly preceded by a competitor's ad.
RELEVANCE
Buyers can align their against one of thousands of pieces pf vertical specific 15s native content, regardless of the show being watched.
DEVICE QUALITY
Origin's Device Quality Index (DQI) prioritizes and targets Slingshot impressions to run on devices with active audiences.
OUTCOMES
The very nature of Slingshot means that advertisers will be running their ads in front of a more attentive audience.
ADJACENCY
Slingshot allows buyers to bypass the approval process associated with content adjacency.
MEASURABLE OUTCOMES
Brand studies show that ads enhanced with Slingshot see a dramatic improvement in what a campaign accomplishes vs the same ad running on its own.
ATTENTION
UP BY
368%
RECALL
UP BY
27%
INTENT
UP BY
43%
PREFERENCE
UP BY
31%
CONSIDERATION
UP BY
2.25x
STORE VISITS
UP BY
41%
