IMAGINE IF YOU COULD

ELEVATE THE ATTENTION VIEWERS ARE PAYING TO THE TV

TRANSFORM A SINGLE CREATIVE INTO DOZENS

ADJUST YOUR NARRATIVE TO MATCH SENTIMENT

SOLVE AD FATIGUE

ENHANCE BRAND SAFETY

GUARANTEE CONTEXTUAL RELEVANCE

PLACE VIEWERS IN THE FUNNEL BEFORE YOUR AD STARTS

AMPLIFY YOUR CORE MESSAGE

IMPROVE PERFORMANCE

ANYONE CAN SELL AN
AD IMPRESSION

The evolving needs of advertisers means that finding enough of the right spots for the right price can be a challenge.

BUT NOT ALL IMPRESSIONS ARE CREATED EQUAL

Fusing dynamic content production with proprietary ad serving technology and direct distribution, Slingshot empowers agencies, brands and trading platforms to meet the evolving needs of their clients while extending their reach to a more engaged audience.

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ABOUT SLINGSHOT

Origin Slingshot dynamically stitches and serves highly engaging 15 second Native CTV content directly adjacent to regular ad creatives, inside standard commercial breaks on Connected TV.

OTHER
AD/CONTENT

15 SECOND NATIVE CONTENT ASSET

15/30 SECOND
BRAND AD

OTHER
AD/CONTENT

OPEN

DESCRIPTION

Non-contextual 15s Native 'Ad Toppers'

PERFECT FOR

Brands with limited or unpredictable budgets

INSTANT

DESCRIPTION

Contextually relevant 15s Native 'Ad Toppers'

PERFECT FOR

Brands who might benefit from having a viewer in the right mental or emotional mindset before their ad starts

INSTANT +

DESCRIPTION

Contextually relevant 15s Native 'Ad Toppers'
with customized copy

PERFECT FOR

Marketers who want to reinforce a certain message contained within their ad that follows

PRIME

DESCRIPTION

Unique Native Assets built from highly customizable pre-existing templates

PERFECT FOR

Brands who would benefit from having the viewer in the right mental or emotional mindset before their ad starts

BENEFITS BEYOND ENGAGEMENT

Slingshot has been engineered from the ground up to give marketers the power to address everything that matters most to them and their clients.

BRAND SAFETY

Running ads through Slingshot makes it impossible for a brand to be compromised by 'hard ad breaks' or undesirable content.

SEPARATION

Slingshot makes it impossible for a brand to have their ad directly preceded by a competitor's ad.

RELEVANCE

Buyers can align their against one of thousands of pieces pf vertical specific 15s native content, regardless of the show being watched.

DEVICE QUALITY

Origin's Device Quality Index (DQI) prioritizes and targets Slingshot impressions to run on devices with active audiences.

OUTCOMES

The very nature of Slingshot means that advertisers will be running their ads in front of a more attentive audience.

ADJACENCY

Slingshot allows buyers to bypass the approval process associated with content adjacency.

MEASURABLE OUTCOMES

Brand studies show that ads enhanced with Slingshot see a dramatic improvement in what a campaign accomplishes vs the same ad running on its own.

Image by Chris Curry

ATTENTION

UP BY

368%

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Image by Tachina Lee

RECALL

UP BY

27%

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Image by Christin Hume

INTENT

UP BY

43%

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Image by Edu Grande

PREFERENCE

UP BY

31%

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Image by Medienstürmer

CONSIDERATION

UP BY

2.25x

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Image by Blake Wisz

STORE VISITS

UP BY

41%

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CONTENT LIBRARY

With over 1,000 Instant assets built and ready to use, there is a contextually relevant native content series for any industry vertical.

AUTO | BEAUTY | CAREERS | EDUCATION | ENTERTAINMENT | FOOD & DRINK | FINANCE | HEALTH | HOME & FAMILY | POLITICS | SPORTS | TECHNOLOGY | TRAVEL | SEASONAL | COVID-19

ACTIVATION

Whether you're looking to elevate an upcoming campaign or enhance an existing campaign, Origin INSTANT Slingshot can be used on terms that work for you.

DISTRIBUTION

Enhance inventory you already transact on or use our portfolio of approved CTV partners.

NO TECH

Slingshot requires no SDK or custom technical integration beyond how you serve your ads today.

MANAGED OR SELF-SERVE

Leverage Slingshot for an upcoming campaign or enhance an existing campaign you're already running.