TURN REGULAR AD SPOTS 

INTO SUPERHUMAN AD SPOTS

Origin Enhanced Programmatic CTV is a first to market solution whose sole purpose is to elevate the effectiveness and value of regular CTV ad supply.

 SEE HOW IT WORKS

 

PRODUCTION

Origin's in-house animation studio has built a vast library of 15 second native video assets known as Toppers. With over 1,000 unique Toppers in our library and growing every day, there is a Topper series for every major industry vertical.

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AUTO

BEAUTY

CAREERS

EDUCATION

ENTERTAINMENT

FOOD & DRINK

FINANCE

HEALTH

HOME & FAMILY

POLITICS

SPORTS

TECHNOLOGY

TRAVEL

SEASONAL

COVID-19

PAIRING

Using a standard Deal ID, Preferred Deal or Vast Tag, programmatic buyers can pair ads to their choice of contextually relevant Toppers, within regular CTV ad breaks.

OBJECTIVES

Every Topper produced by Origin's in-house animation studio is meticulously engineered to achieve three specific objectives.

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1. ENGAGE

Draw the attention of the room back to the TV.

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2. IMMERSE

Get viewers thinking/talking about a specific topic.

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3. PRIME

Lead the viewer into an ad primed for the message.

DISTRIBUTION

Origin E.P. can be used either across supply we already manage or supply you use that we do not have a direct integration with.

ORIGIN SUPPLY

Origin E.P. is directly integrated with a hand-picked portfolio of vetted CTV content publishers, giving us access to over 7 billion ad opportunities a month.​

EXISTING SUPPLY

We make it simple for partners to leverage Origin E.P. across supply they already have in place using a standard Vast tag.

RESULTS

Independent brand studies have shown that running ads within a native Origin environment delivers results marketers want.

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PURCHASE INTENT

+41%

measured by FourSquare

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BRAND RECALL

+37%

measured by LoopMe

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SITE TRAFFIC

+160%

measured by Brand

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SKU KNOWLEDGE

+31%

measured by Brand

LEARN MORE

© Origin Media, Inc 2021

solutions@originmedia.tv

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