Origin Enhanced Programmatic CTV is a first to market solution whose sole purpose is to elevate the effectiveness and value of regular CTV ad supply.
SEE HOW IT WORKS
Origin's in-house animation studio has built a vast library of 15 second native video assets known as Toppers. With over 1,000 unique Toppers in our library and growing every day, there is a Topper series for every major industry vertical.
FOOD & DRINK
HOME & FAMILY
Using a standard Deal ID, Preferred Deal or Vast Tag, programmatic buyers can pair ads to their choice of contextually relevant Toppers, within regular CTV ad breaks.
Every Topper produced by Origin's in-house animation studio is meticulously engineered to achieve three specific objectives.
Draw the attention of the room back to the TV.
Get viewers thinking/talking about a specific topic.
Lead the viewer into an ad primed for the message.
Origin E.P. can be used either across supply we already manage or supply you use that we do not have a direct integration with.
Origin E.P. is directly integrated with a hand-picked portfolio of vetted CTV content publishers, giving us access to over 7 billion ad opportunities a month.
We make it simple for partners to leverage Origin E.P. across supply they already have in place using a standard Vast tag.
Independent brand studies have shown that running ads within a native Origin environment delivers results marketers want.