ENHANCE YOUR ADS

WITH THE FIRST EVER NATIVE CTV EXCHANGE

The Origin Native CTV Exchange is a self-serve programmatic solution for buyers and sellers who want to elevate the effectiveness and value of CTV advertising.

HOW IT WORKS

 

NATIVE CONTENT PRODUCTION

Origin's in-house animation studio maintains a vast library of 15 second native video assets known as Toppers. With over 1,000 Toppers in our library, there is a contextually relevant Topper series for every major industry vertical.

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AUTO

BEAUTY

CAREERS

EDUCATION

ENTERTAINMENT

FOOD & DRINK

FINANCE

HEALTH

HOME & FAMILY

POLITICS

SPORTS

TECHNOLOGY

TRAVEL

SEASONAL

COVID-19

CONTENT & AD PAIRING

Using a Deal ID, Preferred Deal or Vast Tag, your ads are paired to a series of contextually relevant Toppers which will run directly ahead of the ad, within regular CTV ad breaks.

IT LOOKS LIKE THIS

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BENEFITS

Every Topper our team produces has been meticulously engineered to achieve three specific objectives for the brand whose ad runs after it.

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1. ENGAGE

Draw the attention of the room back to the TV.

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2. IMMERSE

Get viewers thinking/talking about a specific topic.

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3. PRIME

Lead the viewer into an ad primed for the message.

RESULTS

Independent brand studies have shown that running ads within a native Origin environment delivers results marketers want.

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PURCHASE INTENT

+41%

measured by FourSquare

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BRAND RECALL

+37%

measured by LoopMe

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SITE TRAFFIC

+160%

measured by Brand

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SKU EDUCATION

+31%

measured by Brand

LEARN MORE

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