The Origin Native CTV Exchange is a self-serve programmatic solution for buyers and sellers who want to elevate the effectiveness and value of CTV advertising.
HOW IT WORKS
NATIVE CONTENT PRODUCTION
Origin's in-house animation studio maintains a vast library of 15 second native video assets known as Toppers. With over 1,000 Toppers in our library, there is a contextually relevant Topper series for every major industry vertical.
FOOD & DRINK
HOME & FAMILY
CONTENT & AD PAIRING
Using a Deal ID, Preferred Deal or Vast Tag, your ads are paired to a series of contextually relevant Toppers which will run directly ahead of the ad, within regular CTV ad breaks.
IT LOOKS LIKE THIS
Every Topper our team produces has been meticulously engineered to achieve three specific objectives for the brand whose ad runs after it.
Draw the attention of the room back to the TV.
Get viewers thinking/talking about a specific topic.
Lead the viewer into an ad primed for the message.
Independent brand studies have shown that running ads within a native Origin environment delivers results marketers want.