Native CTV Formats

Three stunning formats. Limitless opportunities.

Branded Toppers

branded native asset that runs directly ahead of an ad

summary

Custom produced video assets that can either deliver a clear message or be leveraged the way TV sponsorships are.

benefits

Ideal for marketers who want to append multiple different messages to an existing video asset

demonstration only

 

Unbranded Toppers

unbranded native asset that runs directly ahead of an ad

summary

Subtle, immersive and highly effective assets that 'prime' the viewer ahead of an ad.

benefits

Powerful when placed ahead of existing video assets that would benefit from having the viewer mentally 'in the funnel' when the ad starts to run.

demonstration only

Image by Fallon Michael

BookEnd

branded or unbranded native asset that surrounds an ad

summary

A first to market opportunity for brands to engage & activate TV viewers before and after their ad.

benefits

Incentivize audiences to stay focused on the brand throughout an ad and get them thinking about it well after the ad and potentially activated on a 2nd screen at the same time.

demonstration only