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COVID-19 TOPPERS

ENGINEERED TO ELEVATE VITAL BRAND MESSAGING ON CTV

Short, 15 second native video assets (Toppers) that are designed to run directly ahead of regular COVID-19 commercials or PSA's inside ad breaks on Connected TV.
Their job is to accomplish three objectives:

Image by Vidar Nordli-Mathisen

1. ENGAGE

Bring eyeballs back to the screen during an ad break when they might be elsewhere.

Image by Carlos Arthur M.R

2. IMMERSE

Engage the viewer in a mindset that will make them more receptive to a brand's message.

Image by Gabrielle Henderson

3. PRIME

Deliver the viewer into the main ad mentally and emotionally primed for the message.

SERIES:

MYTHBUSTERS

STUDIO NOTES:

In this 8 part series, we use fact-checked information from the CDC to “bust" vaccine myths and combat chronic misinformation.

AVAILABLE LANGUAGES:

English | Spanish

DISCLAIMER: This video is for demonstration purposes only. Any ads that run after the Origin Topper are for illustrative purposes only.

SERIES:

#LETSBEHONEST

STUDIO NOTES:

In this 12 part series, we wanted to get personal. To speak to the things most of us are thinking, but not necessarily saying. Why? Because that's honest.

AVAILABLE LANGUAGES:

English | Spanish

DISCLAIMER: This video is for demonstration purposes only. Any ads that run after the Origin Topper are for illustrative purposes only.

SERIES:

VERDAD DE LA VACUNACION

STUDIO NOTES:

In this 9 part series, we educate Hispanic speaking viewers on the most important misconceptions that are preventing them from feeling safe.

AVAILABLE LANGUAGES:

Spanish

SERIES:

VACCINATE USA

STUDIO NOTES:

In this 8 part series, we cast a large and loud spotlight on the myths that surround the COVID-19 vaccination.

AVAILABLE LANGUAGES:

English