IMAGINE
HAVING CONTROL OF THE NARRATIVE AROUND YOUR AD
HAVING GUARANTEED CONTEXTUAL RELEVANCE
REDUCING FREQUENCY WHILE INCREASING AWARENESS
AN EXTRA LAYER OF BRAND SAFETY
CHANGING YOUR MESSAGE IN REAL-TIME
HAVING THE VIEWER IN THE FUNNEL BEFORE YOUR AD
MAKING YOUR CORE MESSAGE TRULY PERSONAL
FORGING A REAL CONNECTION WITH YOUR AUDIENCE, BEFORE YOUR AD HAS EVEN RUN.
The original architects of ‘Native CTV’, Origin’s in-house animation studio produces engaging native content that is designed to wrap around a traditional ad within CTV ad breaks. Known as Toppers, they are designed to do three things:
1. ENGAGE
Capture the attention and imagination of the room.
2. IMMERSE
Get viewers talking or thinking about something.
3. PRIME
Lead the viewer into an ad, mentally and emotionally primed for the message.
Forge. Not Force
Until now, 'viewer engagement' has required someone to pick up their remote.
We are different.
When it comes to the 'lean-back' world of TV, true engagement should be about forging a mental & emotional bond with the viewer.
Our solutions get them invested in you -
before your ad has even run.
demonstration only
Independent studies show that the fusion of brand messaging within or around one of Origin’s contextually relevant ‘Native CTV’ content units significantly improves ad recall, consumer behaviour and purchase intent.
BEHAVIORAL LIFT
+41%
