IMAGINE

HAVING CONTROL OF THE NARRATIVE AROUND YOUR AD

HAVING GUARANTEED CONTEXTUAL RELEVANCE 

REDUCING FREQUENCY WHILE INCREASING AWARENESS

AN EXTRA LAYER OF BRAND SAFETY

CHANGING YOUR MESSAGE IN REAL-TIME

HAVING THE VIEWER IN THE FUNNEL BEFORE YOUR AD

MAKING YOUR CORE MESSAGE TRULY PERSONAL

FORGING A REAL CONNECTION WITH YOUR AUDIENCE, BEFORE YOUR AD HAS EVEN RUN.

The original architects of ‘Native CTV’, Origin’s in-house animation studio produces engaging native content that is designed to wrap around a traditional ad within CTV ad breaks. Known as Toppers, they are designed to do three things:

 
Image by Vidar Nordli-Mathisen

1. ENGAGE

Capture the attention and imagination of the room.

Image by Carlos Arthur M.R

2. IMMERSE

Get viewers talking or thinking about something.

Image by Gabrielle Henderson

3. PRIME

Lead the viewer into an ad, mentally and emotionally primed for the message.

Image by Ludomił Sawicki

Forge. Not Force

Until now, 'viewer engagement' has required someone to pick up their remote.

We are different.

When it comes to the 'lean-back' world of TV, true engagement should be about forging a mental & emotional bond with the viewer.

Our solutions get them invested in you -

before your ad has even run.

Television and Cabinet

demonstration only

Independent studies show that the fusion of brand messaging within or around one of Origin’s contextually relevant ‘Native CTV’ content units significantly improves ad recall, consumer behaviour and purchase intent.

Image by Waldemar Brandt

BEHAVIORAL LIFT

+41%

measured by FourSquare

Image by Anthony Tran

BRAND RECALL

+37%

measured by LoopMe

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SITE VISITS

+160%

measured by Brand