Origin's native Toppers are designed to run directly before or around ads inside regular CTV ad breaks. Their job is to:

1. ENGAGE

Bring eyeballs back to the screen during an ad break when they might be elsewhere.

2. IMMERSE

Engage the viewer in a specific mindset that will make them more receptive to your message.

3. PERSONALIZE

Layer on local and/or personalized messaging that speaks to each target demographic.

4. PRIME

Deliver the viewer into your ad mentally and emotionally primed for your message.

CLIENT:

TOPPER FORMAT:

DEMO OR LIVE:

STUDIO NOTES:

MACY'S

Branded Native Topper

Client Campaign (Q4 2020)

The brief may have sounded simple, but its execution required meticulous attention to detail.

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