Girls Shopping

TOPPER DEMO

SOMETIMES IT'S JUST ABOUT SMILING BEFORE AN AD.

Origin's native Toppers are designed to run directly before or around ads inside regular CTV ad breaks. Their job is to:

Image by Vidar Nordli-Mathisen

1. ENGAGE

Bring eyeballs back to the screen during an ad break when they might be elsewhere.

Image by Carlos Arthur M.R

2. IMMERSE

Engage the viewer in a specific mindset that will make them more receptive to your message.

Image by Salvador Godoy

3. PERSONALIZE

Layer on local and/or personalized messaging that speaks to each target demographic.

Image by Gabrielle Henderson

4. PRIME

Deliver the viewer into your ad mentally and emotionally primed for your message.

CLIENT:

TOPPER FORMAT:

DEMO OR LIVE:

STUDIO NOTES:

MACY'S

Branded Native Topper

Client Campaign (Q4 2020)

The brief may have sounded simple, but its execution required meticulous attention to detail.

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Legal Notice: This website page is confidential & contains proprietary information & intellectual property of Origin Media, Inc. Neither this page nor any of the information contained herein may be reproduced without the express permission of Origin Media, Inc. Please be aware that copying this website page & the information contained therein is strictly prohibited