Origin's native Toppers are designed to run directly before or around ads inside regular CTV ad breaks. Their job is to:

1. ENGAGE

Bring eyeballs back to the screen during an ad break when they might be elsewhere.

2. IMMERSE

Engage the viewer in a specific mindset that will make them more receptive to your message.

3. PERSONALIZE

Layer on local and/or personalized messaging that speaks to each target demographic.

4. PRIME

Deliver the viewer into your ad mentally and emotionally primed for your message.

CLIENT:

TOPPER FORMAT:

DEMO OR LIVE:

STUDIO NOTES:

CVS HEALTH

Unbranded Native Topper

Demo

Addressing sensitive topics is a sensitive job. So let Origin get your viewer in the right headspace before you start.

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