Image by Allef Vinicius

TOPPER DEMO

THERE ARE ONLY TWO CERTAINTIES IN LIFE: DEATH & THE OTHER THING.

Origin's native Toppers are designed to run directly before or around ads inside regular CTV ad breaks. Their job is to:

Image by Vidar Nordli-Mathisen

1. ENGAGE

Bring eyeballs back to the screen during an ad break when they might be elsewhere.

Image by Carlos Arthur M.R

2. IMMERSE

Engage the viewer in a specific mindset that will make them more receptive to your message.

Image by Salvador Godoy

3. PERSONALIZE

Layer on local and/or personalized messaging that speaks to each target demographic.

Image by Gabrielle Henderson

4. PRIME

Deliver the viewer into your ad mentally and emotionally primed for your message.

CLIENT:

TOPPER FORMAT:

DEMO OR LIVE:

STUDIO NOTES:

HR BLOCK

Branded Native Topper

Demo

If every state has its own tax requirements, then it felt right to imagine a series that spoke to each state - what better than the thing that state is best known for?

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