demo one
Unit type
Chameleon (unbranded, native content + HR Block ad)
Series Concept
Money Smart
demo two
Unit type
Joker (branded, native content + HR Block ad)
Series Concept
Comparing average tax returns to items that states are most well know for
demo three
Unit type
Turnkey (standalone, branded video assets)
Series Concept
Taxing questions from people, succinctly answered by HR Block
immersive setting
Origin's in-house team of writers and designers are single-minded in their mission to produce native content that complements existing video assets.
The custom content we produce is designed to bring the viewer's attention back to the screen during an ad break and engage them mentally as well as emotionally.
premium distribution
Origin is integrated with a growing portfolio of fully vetted CTV media publishers, all of whom we work with on an exclusively direct basis.
Aware that our native content helps improve the advertising experience for their viewers, many of our partners give Origin preferred access to their premium inventory.