Image by Alexander Dummer

demo one

Unit type

Chameleon (unbranded, native content + HR Block ad)

Series Concept

Money Smart

demo two

Unit type

Joker (branded, native content + HR Block ad)


Series Concept

Comparing average tax​ returns to items that states are most well know for

demo three

Unit type

Turnkey (standalone, branded video assets)


Series Concept

Tax​ing questions from people, succinctly answered by HR Block

immersive setting

Origin's in-house team of writers and designers are single-minded in their mission to produce native content that complements existing video assets. 


The custom content we produce is designed to bring the viewer's attention back to the screen during an ad break and engage them mentally as well as emotionally.

premium distribution

Origin is integrated with a growing portfolio of fully vetted CTV media publishers, all of whom we work with on an exclusively direct basis.

Aware that our native content helps improve the advertising experience for their viewers, many of our partners give Origin preferred access to their premium inventory.